'Sideshow' Mike Andersen is an audio producer and sound designer with 30 years experience. As the creative force behind Australia's Triple M network, he gave the station a distinct personality. He is now out in the wild as a freelancer - ready for something new.
Great audio should grab attention, leave an impact and provoke an emotion. It’s about thinking a little off-centre, crafting scripts and mixes that stand out and hit you right in the feels or the funny bone. Sideshow delivers world class audio that thinks differently.
Sound is a powerful tool for connection. Great audio does more than sell an idea or set an appointment - it creates an emotional response. Whether it’s making someone laugh, cry, or throw hands in the air. It’s about finding new ways to make people feel something.
radio imaging
"One of the most creative and talented image producers I have ever worked with. World class. I would recommend Sideshow to anyone."
Grant Tothill
Network Program Director, Triple M
"Next level creativity and audio production. You actually wait for the songs to end so you can hear the next Sideshow masterpiece on the radio."
Guy Dobson
Chief Content Officer, SCA
"Sidey is an absolute weapon when it comes to creative audio production with impact. Always brilliant work delivered at lightning speed. Sign him up!
Mike McClung
Chief Content Officer, NZME
'Sideshow created a package for Rock FM in Moscow unlike anything ever heard in Eastern Europe. No matter the country or language, he’s a powerhouse.'
Alexander Agishev
Program Director, Rock FM Moscow
"Mike Andersen is a true pro, producing radio spots for some of Australia's biggest concert tours. Top-quality at lightning speed! A standout talent."
Edwina Tarrant
Marketing Director, Twenty 3 Group
TV sound design
Winter Olympics spot reworked for Channel 9 with a fast, punchy mix and a stack of sound design.
Big energy, big fun.
7-Eleven’s Big Gulp reworked with a fresh Aussie VO, a funky new track, and a full sound design overhaul.
From Stateside to streetwise.
Worked with 3rd Space on this spot for Boral Concrete. Full of gritty textures, bubbly layers, and custom gooey sound moments.
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